Outside of the Circle is dedicated to helping you create change to achieve what matters most to you. 

Outside of the Circle was created by Ali Davies for people who want to step outside of the circle of the status quo to design their next chapter in life and/or work. 

We teach people how to creating change succesfully in ther life and work through a process that combines practical design and change strategies with the right behaviours and habits to achieve specific results. 

Why we do what we do

Creating change to achieve what matters most to you requires stepping outside the circle of the status quo. It requires knowing how to navigate the human side of creating change successfully.

Yet, often, people find creating change that lasts hard and can end up feeling stuck in a staus quo they no longer want but find it hard to break out of. 

But it doesn't have to be that way. Ali's mission is to make creating change easier to naviagte because achieving what matters most to you is just on the other side of the discomfort and struggle of the change process. 

Outside of the Circle's Philosophy

Ali believes that choosing to step outside of the circle of the status quo opens up possibility, opportunity, and potential.   

Her mission is simple - to  help people create better, more fulfilling, and meaningful lives and work where they feel that they thrive and well as succeed. 

Ali's personal philosophy is that if you aren't designing your life you are leaving it to chance. And that is a hell of a gamble to take with your one and only life. Life is too short to settle for mediocrity.

Ali Davies - Founder of Outside of the Circle

With over 30 years experience, Ali specialises in the human side of change, performance and results. She has worked with private clients, groups, and organisations in several countries around the world through her Consulting and Coaching Agency for the last 18 years. 

Prior to that, she spent 14 years in large corporate organisations, including Coca-Cola and Pepsi UK distributors. During her 14-year corporate career, her leadership roles included managing business operations and major change projects in Supply Chain Management, Logistics, and Customer Services, and leading teams to improve performance, achieve goals and transform results.

Ali's Personal Story 

As dawn broke on 1st January 2000, I was sat on top of my favourite mountain. As I watched the sun rising on a new millennium I decided it was time to step outside of the circle of the status quo and create change to design my ideal life and work. My decision stemmed from feeling unfulfilled with the status quo in my life and corporate career.

In 2001, I left my corporate career and set up my Consultancy and Coaching Agency. Making a career change gave me the freedom to design my life and work on my own terms, based on my own definition of success. 

I have moved countries twice (from England to Ireland in 2006, and from Ireland to the West Coast of Canada in 2013). 

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